Exact match domains integrate or match search queries to your domain. In this sense, if you are selling clothes and want to be found for ‘cheap clothes,’ the keyword ‘cheap clothes will appear in your domain or ‘clothes.’ The same applies to shoes and a collection of many other products that your small business has specialized in.

First, exact match domains push you up the rankings and give you access to organic traffic. For instance, if you type a query like ‘affordable shoes’ or ‘fancy clothes’ or ‘quality utensils,’ the sites that appear on the first page of search results are most likely exact match domains pushing for that search query or have a subdomain that matches the search query. It is every business’ dream to appear on the first page of search results. With an exact match domain and an effective content strategy, you can get there with time.

Important to note, though, is that if you have an exact match domain, the content beneath it must be related to the domain. You cannot have ‘affordable clothes’ in your domain yet you are selling cutlery. Search engines pride in ensuring that visitors get exactly what they are looking for. Lying to search engines will only get you a penalty that you may never recover from.